PlaceForge uses BLE (Bluetooth® low energy) technology that is now engineered into the latest smartphones (like the iBeacon apps available on iOS8). BLE beacons can be detected by a smartphone’s Bluetooth receiver, and this connection can be used to count the number of smartphones that pass through a particular area or very roughly triangulate the position of a smartphone in an area.
So far, other companies have focused on using BLE for retail marketing like pushing advertisements or coupons to your smartphone when you come into range of an area. As WIRED magazine describes: “Stopping in front of a concert poster could instantly set a reminder to check out tickets once you got home. Or it could add that band to your Spotify playlist; or it could let you buy the tickets then and there.” While interesting, uses like these depend on people interacting with an app they’ve downloaded on their phone (in addition to having their Bluetooth turned on, and opting in, and paying attention . . .)
TimeForge imagines the possibilities of using BLE in a completely different way – for seamless real-time staffing and asset use analytics!